Choosing a web designer is a big decision. Your website is often the first thing potential customers see, so it needs to be right. But with so many options — freelancers, agencies, DIY platforms — how do you know who to trust?
Look at their portfolio
This sounds obvious, but really study their previous work. Do the sites look modern? Are they well-designed? Do they load quickly? Visit the actual live sites, not just screenshots.
Ask yourself: would I trust these businesses based on their websites? If the answer is yes, you're on the right track.
Ask about their process
A good web designer will have a clear process. They should be able to explain:
- How they gather requirements from you
- How design and feedback rounds work
- How development and testing happen
- What happens after launch (support, hosting, updates)
If they can't explain their process, that's a red flag.
Understand what you're paying for
Cheap websites are cheap for a reason. They're usually built on templates with minimal customisation. That might be fine for some businesses, but if you want something that truly represents your brand, you need a bespoke approach.
Ask what's included in the price:
- Design — is it custom or a template?
- Development — is it hand-coded or a page builder?
- Hosting — who handles it and what does it cost?
- Support — can you get help after launch?
Communication matters
You'll be working with this person or team for weeks, possibly months. Make sure they communicate clearly, respond promptly, and explain things in language you understand. The best designers translate technical decisions into business outcomes.
Check reviews and testimonials
Look for genuine reviews from real businesses. If possible, speak to a previous client. A good designer will be happy to connect you with someone they've worked with.
Trust your gut
At the end of the day, you should feel confident in whoever you choose. If something feels off during the initial conversations, it probably won't improve during the project.
Take your time, do your research, and choose someone who genuinely understands your business and your goals.